As you prepare for the upcoming trade show, you're probably looking into any of a wide range of "little known" techniques or strategies that will get customers to flock to your booth with little or no effort. Here's the thing, no technique or strategy is going to eliminate the mountain of work that has to be done to prepare for (and properly take advantage of) a trade show. Be honest: since you started your business, has it ever been easy to attract new customers? Why should some "miracle" techniques or strategies make any difference? What you need to do instead of investigating non-existent miracle cures to your trade booth woes is look into getting a trade show game to help attract attention and give your business a chance to show off its stuff.
No, a trade show game such as a prize wheel isn't going to send you hundreds or thousands of buying customers in one rushing crowd all at one time. However, a prize wheel will create buzz that can directly translate into new customers. Business is all about trends; when one supermodel puts on a pair of $500 sunglasses, everyone wants those sunglasses. When everyone is talking about the new restaurant in town, anyone who's anyone has to take a look. Humans are social creatures and social learners - monkey see, monkey do.
Let's just face it. Whatever happens to be the "talk of the town" is what's hot and selling. You can be sure of this: when you start that prize wheel to spinning, your booth will be the talk of the expo. If you want to snag customers from the teeth of your competitors, creating a little buzz with an American-made prize wheel will definitely do the trick. All that cheering with the sounds of clicking, clapping and gasping will make every trade show visitor want to see what's happening at your booth. Unfortunately, a trade show game won't do all the work for you. You're going to have to meet and greet your potential customers. Speak with them one-on-one and identify the highly valuable leads. As intriguing as a prize wheel may appear, it is only an attraction marketing tool. You'll still have to do the work of sifting through the customers to find your best leads.
That being said, you can't do anything until you've got that prize wheel in your hands. Time's running out and you may want to consider getting out there and buying a prize wheel before it's too late. After realizing what a prize wheel can do for your next trade show or conference expo, wouldn't you agree that going without one of these amazing marketing tools would be a major faux pas on your part?