Best Kept Trade Show Secret : Prize Wheel
By Brian Jardine
“What’s all the excitement about?” Rob Klock pointed toward an out-of-the way booth surrounded by consumers enthusiastically talking amongst themselves. A distinct “click, click, click” could be heard over the laughter. Failing to break through the thick crowd, he turned to a colleague for information.
“That’s Greg’s booth. He kept talking about a ‘secret weapon’ that he was going to bring to the trade show event.” A break in the crowd allowed Rob to make his way through, enduring the accidental jabbing of dozens of elbows. His eyes widened when he saw the large prize wheel occupying much of the small booth.
What should you look for in a trade show game?
1. Fun, excitement, and an opportunity to show off the very best your business has to offer.
2. Interactivity and excitement in a game that nearly everyone can enjoy.
3. Created opportunity to interact one-on-one with your potential customers.
4. Sounds and colors that capture attention. You want to create a buzz to attract crowds.
As unfortunate as it may seem, a lot of small business owner’s see prize wheel marketing as a fad and unworthy of any attention others give it. These small businesses owners are quickly realizing the drastic error in judgment they’ve made. Are you among those who have underestimated the power of using a carnival game to create buzz at a booth expo or trade show
event? Maybe you haven’t even heard of this amazing development in interactive marketing. Here’s a little background:
Prize wheels have brought joy to hundreds of millions of carnival-goers and amusement park enthusiasts for centuries. No one knows whether to attribute the enjoyment to the click of the prize wheel clicker, the blur of color as the wheel spins, or the prize to be won. Whatever the reason, these simple games bring fun to even the most hardened heart. Is it surprising, then, that businesses are beginning to realize exactly what a prize wheel can do for their marketing campaigns?
Whether you want to face the facts or not, the economy has been in a bad slump for years. Still, as an American business owner, you know you’ve got to roll with the punches no matter what happens. How can your business prosper with a ton of competition and a very limited demand? If you can’t “steal” customers from competing businesses, it won’t. When you go to that trade show event, you need a tool that will grab the attention of every passing consumer
A prize wheel can do just that. It won’t be easy; your competitors aren’t stupid, they know they need to create excitement at the expo, too. If you can keep a secret, you can succeed at the next trade show. Secretly buy a prize wheel and let no one, not even your personal assistant, know what you’ve done. With the element of surprise on your side, you might just have the success your business needs to grow in a troubled economy.
Prize Wheel At Trade Show Private Networking Event
After workshops and perusing the exhibition hall, participants often return to their hotel rooms and look for something to do in their free time. Let your prize wheel game work for you again by adding a private networking event for those participants who are high-opportunity leads. Organize an evening of mingling with opportunities to connect face-to-face again in a party environment. You can personally invite booth visitors during the day's exhibitions, and get their contact information and use texting or twitter to remind them about coming. Be prepared to have additional "lead" forms with more detailed information at your private networking event so you can easily identify your top prospects and follow up with them after your trade show event. At your networking event, change out your prize wheel wedges to complement your party theme. Use your trade show game in a new capacity to give out door prizes. Then, change out your spin to win game wheel again during the same evening for special prize drawing sessions through out the evening. This sporadic prize wheel entertainment will encourage lingering and additional networking while waiting for the next prize drawing. Your prize wedges can be made to accommodate any theme, color or style at your evening event by simply printing the prize wedges from your office printer.